01. Audience & reachOrganic social
130K446K+
Built the content strategy behind sustained audience growth.
130K → 446K+ followers, with 10M+ monthly impressions.
Growth marketing · AI-enabled systems · Organic social
You focus on the business. I build the system that keeps marketing and follow up moving.
I shape the content strategy, then build AI-enabled systems that turn attention into qualified leads.
Content strategyAI-enabled automationLead generationMarketing operations
Verified in-house outcomes
Growth work,
made visible.
Organic social strategy, AI-enabled enquiry capture and qualification, CRM follow-up, and booking flow at a Toronto immigration services company.
02. Lead flowAI-enabled automation
85%automated
Qualification handled by the system
Connected enquiries to qualification, CRM routing, and follow-up.
85% of lead qualification automated across social, website, and email entry points.
03. Booking flowMeasurement & iteration
Aug ’23Jan ’26
Made the route from enquiry to sales conversation more reliable.
2–3 / week → 5–7 / day bookings, measured across the current role.
01. About
I started by building audiences. Now I build the systems that turn attention into action.
As a content creator, I learned what earns attention. I then spent years running social media and growth systems for clients. Today, that work sits across content strategy, AI-enabled automation, CRM, and lead generation.
Before marketing, I spent 8 years at Accenture, primarily on TELUS. In my final stretch, I led cross functional release delivery across TELUS and coordinated more than 200 engineers. That discipline still shapes the work: plan before launch, measure what matters, and make the process reliable.
I work independently and collaborate with creative, sales, product, and technical teams to make the strategy and systems practical in delivery.
02. Systems
From content strategy
to qualified leads.
I define what the business should say, then build the AI-enabled system that carries attention into qualified sales conversations.
Organic Social Strategy
What to say, where to say it, and how it should sound. Each platform gets its own angle, because what works on LinkedIn does not always work on TikTok.
AI-enabled Automation
AI turns approved inputs, timely updates, and existing business information into posts, replies, and follow up actions. Where judgment matters, the work waits for approval before it goes live.
Lead Capture & Follow Up
A DM at 11pm can receive a fast, useful response at 11pm. Every website, social, or email enquiry is captured, qualified, tagged, and routed toward the right sales conversation.
Lead Generation & Reporting
Track sources, content, lead quality, booking rate, and sales outcomes. You see which activity creates the right conversations, where the system is losing people, and what to improve next.
Strategy, systems, and implementation support. Not daily content production retainers.
03. AI-enabled organic social
Turn updates into
social posts. Automatically.
For timely updates, news, market changes, or regular information sharing, I build systems that monitor the right sources, create relevant posts, and publish them automatically. When a post needs your voice or context, it stays in an approval workflow before it goes live.
04. YouTube
Social media,
marketing, and AI.
Built and managed multiple YouTube channels from scratch, including one that grew beyond 100K subscribers and multiple videos that reached 1M+ views.
Practical ideas on social media, digital marketing, and ways AI can make the work easier.
Visit the channel05. Work together
Bring the requirement.
If you have a defined need, a project brief, or a collaboration proposal, let’s look at the context, the work, and the right next step.
Request a discussion
Request time to talk it through.
For a defined requirement, project brief, or collaboration proposal, request a time to discuss it. If you prefer to send the context first, use the form below. I will review the opportunity and confirm the best next step.
Request a discussionPrefer to send the details first? Use the form below. If none of the listed times fit, send me a message on LinkedIn or email sadanandgunaga.digital@gmail.com.
06. Get in touch
Prefer to write it out?
If a call is not the right starting point, use the form to share the project, problem, or collaboration idea. I will read the context and get back to you with the best next step.
sadanandgunaga.digital@gmail.com